About Threads

Threads serves an active and purposeful audience of makers of all ages by offering instruction, expertise, and technical excellence balanced with beauty, creativity, and passion for sewing and textiles. In 2023, we expanded beyond garment sewing content into select textile art, craft, and design categories, including quilting, hand embroidery, global textile appreciation, surface design, and home decor.

The information Threads publishes is for curious beginners, immersed enthusiasts, and those considering professional pathways. Threads is an inspirational, contemporary, and relevant brand with a curated and personal tone.


To download this media kit as a PDF, click here.


Threads Is Leading The Industry

The most trusted source for garment sewing techniques.

#1 in social media audience

#1 in reader engagement

#1 in trusted advice

#1 in advertiser ROI


Reach Dedicated, Motivated Consumers Who Sew

If you’re looking to target people who love to sew, Threads has you covered, with a continuous multi-channel conversation.

Our Audience Demographics


average age




household income


combined buying power

Committed and Engaged Enthusiasts


hours per week spent sewing


average membership price


total social audience

Get in Front of Our Highly Engaged Audience

Our sewing enthusiast readers rely on us for best-in-class industry content and best practices to help them succeed — they are highly engaged and willing to pay a premium for our content — ensuring your products get noticed.



have a dedicated craft space

web visitors and podcast listeners who subscribe


2024 Editorial Calendar

Threads Magazine Feb/Mar 2019 Cover

Spring 2024

Ad Close: 12/22/23

In Home: 2/7/24

On Sale: 2/20/24

Read more details

Threads Magazine August/September 2019 Issue

Summer 2024

Ad Close: 3/22/24

In Home: 5/8/23

On Sale: 5/21/24

Read more details

Threads Magazine June/July 2019 Issue

Fall 2024

Ad Close: 7/12/24

In Home: 8/28/24

On Sale: 9/10/24

Read more details

Threads Magazine April/May 2019 issue

Winter 2024

Ad Close: 9/20/24

In Home: 11/6/24

On Sale: 11/19/24

Read more details

Spring 2025

Ad Close: 12/20/24

In Home: 2/7/25

On Sale: 2/21/25

Read more details



Special Opportunities: Threads Experience

Threads can create unique events for sponsors, putting you in touch with your customers.

From sponsorship of existing Threads events or specially curated custom events for sponsors, Threads offers a wealth of possibility in the events space.

Click here to find out more.


Standard Media & Custom Products

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Rates, Specs, and Terms


For advertising rates, please reach out to the Threads ad sales team at thads@taunton.com, or call 800-309-0383, ext 3540.


For ad specs and other important information, click here.

Print Terms

For Print Advertising terms and conditions, click here.

Digital Terms

For Digital Advertising terms and conditions, click here.