Threads Media Kit |

About Threads

Threads serves an active and purposeful audience of makers of all ages by offering instruction, expertise, and technical excellence balanced with beauty, creativity, and passion for sewing and textiles. In 2023, we are expanding beyond garment sewing content into select textile art, craft, and design categories, including quilting, hand embroidery, global textile appreciation, surface design, and home decor.

The information Threads publishes is for curious beginners, immersed enthusiasts, and those considering professional pathways. Threads is an inspirational, contemporary, and relevant brand with a curated and personal tone.

To download this media kit as a PDF, click here.

Threads Is Leading The Industry

The most trusted source for garment sewing techniques.

#1 in newsstand sales

#1 in social media audience

#1 in reader engagement

#1 in trusted advice

#1 in advertiser ROI

Reach Dedicated, Motivated Consumers Who Sew

If you’re looking to target people who love to sew, Threads has you covered, with a continuous multi-channel conversation.

Our Audience Demographics

64

average age

97%

female

$175k

household income

$520M

combined buying power

Committed and Engaged Enthusiasts

6.5

hours per week spent sewing

$35

average print subscription price

682k

total social audience

Get in Front of Our Highly Engaged Audience

Our sewing enthusiast readers rely on us for best-in-class industry content and best practices to help them succeed — they are highly engaged and willing to pay a premium for our content — ensuring your products get noticed.

99%

female

91%

have a dedicated craft space

58%

web visitors and podcast listeners who subscribe

2023 Editorial Calendar

Spring 2023
Ad Close: 12/2/22
On Sale: 1/31/23

Special Opportunities: Threads Experience

Threads can create unique events for sponsors, putting you in touch with your customers.

From sponsorship of existing Threads events or specially curated custom events for sponsors, Threads offers a wealth of possibility in the events space.

Click here to find out more.