Threads serves an active and purposeful audience of makers of all ages by offering instruction, expertise, and technical excellence balanced with beauty, creativity, and passion for sewing and textiles. In 2023, we are expanding beyond garment sewing content into select textile art, craft, and design categories, including quilting, hand embroidery, global textile appreciation, surface design, and home decor.
The information Threads publishes is for curious beginners, immersed enthusiasts, and those considering professional pathways. Threads is an inspirational, contemporary, and relevant brand with a curated and personal tone.
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Threads Is Leading The Industry
The most trusted source for garment sewing techniques.
in newsstand sales
in social media audience
in reader engagement
in trusted advice
in advertiser ROI
Reach Dedicated, Motivated Consumers Who Sew
If you’re looking to target people who love to sew, Threads has you covered, with a continuous multi-channel conversation.
Our Audience Demographics
combined buying power
Committed and Engaged Enthusiasts
hours per week spent sewing
average print subscription price
total social audience
Get in Front of Our Highly Engaged Audience
Our sewing enthusiast readers rely on us for best-in-class industry content and best practices to help them succeed — they are highly engaged and willing to pay a premium for our content — ensuring your products get noticed.
have a dedicated craft space
web visitors and podcast listeners who subscribe
2023 Editorial Calendar
Ad Close: 12/2/22
On Sale: 1/31/23
Ad Close: 3/3/23
On Sale: 5/2/23
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Ad Close: 7/14/23
On Sale: 9/12/23
Ad Close: 9/1/23
On Sale: 10/31/23
Read more details
Special Opportunities: Threads Experience
Threads can create unique events for sponsors, putting you in touch with your customers.
From sponsorship of existing Threads events or specially curated custom events for sponsors, Threads offers a wealth of possibility in the events space.
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Standard Media & Custom Products
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Rates, Specs, and Terms
For advertising rates, please reach out to the Threads ad sales team at email@example.com, or call 800-309-0383, ext 3540.
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