Threads Media Kit |

About Threads

Threads is at the heart of an active, engaged community built on a passion for sewing. Our readers have made Threads the most trusted resource for sewing advice for 35 years. Threads offers 100% sewing content—a wide range of in-depth, useful information from noted experts.

With a mix of inspiring features and step-by-step instruction, Threads is accessible to sewers eager to advance their sewing, tailoring, fitting, garment construction, and embellishment skills. Threads readers spend time learning about new skills and tools and have the resources to buy patterns, machines, tools, and materials frequently.

By combining our authoritative brand with a wide range of capabilities, Threads offers integrated solutions that enable advertisers to create unique experiences, build value, and connect to our influential and engaged audience. Whatever the medium, Threads delivers superior results across all platforms—print, digital, video, social, and more.

To download this media kit as a PDF, click here.

Threads Is Leading The Industry

The most trusted source for garment sewing techniques.

#1 in newsstand sales

#1 in social media audience

#1 in reader engagement

#1 in trusted advice

#1 in advertiser ROI

Reach Dedicated, Motivated Consumers Who Sew

If you’re looking to target people who love to sew, Threads has you covered, with a continuous multi-channel conversation.

Our Audience Demographics

64

average age

71%

college degree

$137k

household income

$185M

combined buying power

Committed and Engaged Enthusiasts

8

hours per week spent sewing

$29.95

average subscription price

494k

total social audience

Learn More about our 1 MILLION+ Brand Universe.

Get in Front of Our Highly Engaged Audience

Our sewing enthusiast readers rely on us for best-in-class industry content and best practices to help them succeed — they are highly engaged and willing to pay a premium for our content — ensuring your products get noticed.

99%

female

94%

have a dedicated sewing space

50%

web visitors and podcast listeners who subscribe

2021 Editorial Calendar

Spring 2021
Ad Close 12/04/20
In Home 1/20/21
On Sale 02/02/21
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Summer 2021
Ad Close 03/05/21
In Home 04/21/21
On Sale 05/04/21
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Fall 2021
Ad Close 07/02/21
In Home 08/18/21
On Sale 08/31/21
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Winter 2021
Ad Close 09/03/21
In Home 10/20/21
On Sale 11/02/21
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Spring 2022
Ad Close 12/3/21
In Home 01/20/22
On Sale 02/02/22
Read more details

Special Opportunities: Threads Experience 2020

Threads can create unique events for sponsors, putting you in touch with your customers.

From sponsorship of existing Threads events or specially curated custom events for sponsors, Threads offers a wealth of possibility in the events space.

Click here to find out more.