About Threads

Threads is at the heart of an active, engaged community built on a passion for sewing. Our readers have made Threads the most trusted resource for sewing advice for 35 years. Threads offers 100% sewing content—a wide range of in-depth, useful information from noted experts.


With a mix of inspiring features and step-by-step instruction, Threads is accessible to sewers eager to advance their sewing, tailoring, fitting, garment construction, and embellishment skills. Threads readers spend time learning about new skills and tools and have the resources to buy patterns, machines, tools, and materials frequently.


By combining our authoritative brand with a wide range of capabilities, Threads offers integrated solutions that enable advertisers to create unique experiences, build value, and connect to our influential and engaged audience. Whatever the medium, Threads delivers superior results across all platforms—print, digital, video, social, and more.


To download this media kit as a PDF, click here.


Threads Is Leading The Industry

The most trusted source for garment sewing techniques.

#1 in newsstand sales

#1 in social media audience

#1 in reader engagement

#1 in trusted advice

#1 in advertiser ROI


Reach Dedicated, Motivated Consumers Who Sew

If you’re looking to target people who love to sew, Threads has you covered, with a continuous multi-channel conversation.

Our Audience Demographics


average age


college degree


household income


combined buying power

Committed and Engaged Enthusiasts


hours per week spent sewing


average subscription price


total social audience

Get in Front of Our Highly Engaged Audience

Our sewing enthusiast readers rely on us for best-in-class industry content and best practices to help them succeed — they are highly engaged and willing to pay a premium for our content — ensuring your products get noticed.



have a dedicated sewing space

web visitors and podcast listeners who subscribe


2022 Editorial Calendar

Threads Magazine Feb/Mar 2019 Cover

Spring 2022
Ad Close 12/01/21
On Sale 02/01/22
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Threads Magazine August/September 2019 Issue

Summer 2022
Ad Close 03/04/22
On Sale 05/03/22
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Threads Magazine June/July 2019 Issue

Fall 2022
Ad Close 07/01/22
On Sale 08/30/22

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Threads Magazine April/May 2019 issue

Winter 2022
Ad Close 09/02/22
On Sale 11/01/22
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Spring 2023
Ad Close 12/2/22
On Sale 02/01/23
Read more details



Special Opportunities: Threads Experience

Threads can create unique events for sponsors, putting you in touch with your customers.

From sponsorship of existing Threads events or specially curated custom events for sponsors, Threads offers a wealth of possibility in the events space.

Click here to find out more.


Standard Media & Custom Products

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  • Events
  • Lead-Gen
  • Mobile
  • Podcasts
  • Print
  • Social
  • Video
  • Web

Rates, Specs, and Terms


For advertising rates, please reach out to the Threads ad sales team at thads@taunton.com, or call 800-309-0383, ext 3540.


For ad specs and other important information, click here.

Print Terms

For Print Advertising terms and conditions, click here.

Digital Terms

For Digital Advertising terms and conditions, click here.