About Threads
Threads serves an active and purposeful audience of makers of all ages by offering instruction, expertise, and technical excellence balanced with beauty, creativity, and passion for sewing and textiles. In 2023, we expanded beyond garment sewing content into select textile art, craft, and design categories, including quilting, hand embroidery, global textile appreciation, surface design, and home decor.
The information Threads publishes is for curious beginners, immersed enthusiasts, and those considering professional pathways. Threads is an inspirational, contemporary, and relevant brand with a curated and personal tone.
To download this media kit as a PDF, click here.
Threads Is Leading The Industry
The most trusted source for garment sewing techniques.
#1 in social media audience
#1 in reader engagement
#1 in trusted advice
#1 in advertiser ROI
Reach Dedicated, Motivated Consumers Who Sew
If you’re looking to target people who love to sew, Threads has you covered, with a continuous multi-channel conversation.
Our Audience Demographics
64
average age
97%
female
$175k
household income
$520M
combined buying power
Committed and Engaged Enthusiasts
6.5
hours per week spent sewing
$60
average membership price
724.5k
total social audience
Get in Front of Our Highly Engaged Audience
Our sewing enthusiast readers rely on us for best-in-class industry content and best practices to help them succeed — they are highly engaged and willing to pay a premium for our content — ensuring your products get noticed.
99%
female
91%
have a dedicated craft space
58%
web visitors and podcast listeners who subscribe
2024 Editorial Calendar
Special Opportunities: Threads Experience
Threads can create unique events for sponsors, putting you in touch with your customers.
From sponsorship of existing Threads events or specially curated custom events for sponsors, Threads offers a wealth of possibility in the events space.
Click here to find out more.
Standard Media & Custom Products
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Rates, Specs, and Terms
Rates
For advertising rates, please reach out to the Threads ad sales team at thads@taunton.com, or call 800-309-0383, ext 3540.