Overview

SIPs: Fostering sewing passion among new audiences

Threads Special Interest Publications (SIPs) are themed, single-topic, newsstand-only issues featuring highly relevant and targeted content. They'll help you reach beginner and intermediate sewers who are eager to improve their skills.

SewStylish

• Introduces beginners and returning sewers to the art and science of sewing with focus on current fashion
• Each edition includes quick-to-make projects, instruction in fundamentals, accessible patterns, of-the-moment accessories
• 3-4 month shelf life and uncluttered branding environment translate to higher value and share of voice
• Sold at top sewing outlets such as JoAnn's Stores and Hancock Fabrics, and key retailers including Wal-Mart, Barnes & Noble, Safeway, Borders, Sam's Clubs