100% Dedicated to Sewing (Just Like Our Readers!)

Unlike our competition — that offers non-technique-oriented projects or is narrowly focused on topics like heirloom sewing, patterns, or wearable art — Threads sets the industry standard with editorial content that's 100% dedicated to in-depth garment construction. Our readers trust it to address their everyday needs and concerns, as well as to provide the simple, step-by-step techniques that bring their vision to life — stylishly! And they refer to it again and again. Our brand-loyal audience enthusiastically agrees, Threads is:

  • Inspirational — We offer the know-how to master garment construction and the keys to sewing success
  • Accessible — Our non-intimidating, inclusive tone gives readers the confidence to take on any project and sew with style
  • Useful — We provide practical tips for every day, special occasions, and everything in between

No wonder our readers spend an average of 2 hours with every issue!

#1 in Newsstand Sales

Reach a new audience of 84,000-109,000 sewing and crafting enthusiasts who love to share what they learn, and are eager to improve their skills. Our newsstand-only Special Interest Publications offer a deeper level of information on such specific topics as clothing design, hot-off-the-runway trends and techniques, quick stuff to sew, seasonal crafts, bridal wear, home décor projects, fiber arts, quilting and more. Timely and highly targeted, they regularly outsell the competition.

  • Increase reach — A large percentage of those who buy our SIPs do not subscribe to Threads
  • Target sales — Single-themed issues are the perfect showcase for your specific products and/or brand messaging
  • Build brand value and share of voice — A 3-4 month shelf life at top sewing outlets (JoAnn's Stores and Hancock Fabrics) and key retailers (Wal-Mart, Barnes & Noble, Safeway, Borders and Sam's Clubs)