Unlike our competition — that offers non-technique-oriented projects or is narrowly focused on topics like heirloom sewing, patterns, or wearable art — Threads sets the industry standard with editorial content that's 100% dedicated to in-depth garment construction. Our readers trust it to address their everyday needs and concerns, as well as to provide the simple, step-by-step techniques that bring their vision to life — stylishly! And they refer to it again and again. Our brand-loyal audience enthusiastically agrees, Threads is:
No wonder our readers spend an average of 2 hours with every issue!
Reach a new audience of 84,000-109,000 sewing and crafting enthusiasts who love to share what they learn, and are eager to improve their skills. Our newsstand-only Special Interest Publications offer a deeper level of information on such specific topics as clothing design, hot-off-the-runway trends and techniques, quick stuff to sew, seasonal crafts, bridal wear, home décor projects, fiber arts, quilting and more. Timely and highly targeted, they regularly outsell the competition.