Demographics
CraftStylish.com: younger enthusiasts with the means to buy
| Female | 99% |
| Age 25-54 | 67% |
| HHI $40,000+ | 57% |
| Shop at local crafts stores | 85% |
| Buy crafts supplies online | 46% |
| Spend $100+ per yr. on fashion sewing supplies | 47% |
Source: CraftStylish.com internal survey, June 2010