The Most Highly Engaged Audience in the Industry

Threads reaches the largest, most highly engaged and dedicated audience of sewing enthusiasts in the industry. And their numbers are growing each year! They’re smart, affluent, influential women who get so much pride and pleasure from their craft, they spend an average of 11 hours a week sewing.

With an average HHI $112K, our audience has the means and mindset to spend freely on their favorite activity. They want the most up-to-date, high-quality sewing products, fabrics and fashions ... and they're eager to buy them right now!

Whether they’re looking for trusted advice or inspiring, new ideas from sewing and design experts, Threads, and are their go-to resources.

  • 90% are interested in garment sewing
  • 87% want to learn new sewing techniques
  • 76% sew to express their creativity
  • 60% are interested in garment embellishment
  • 45% are interested in quilting
  • 42% are interested in machine embroidery

Threads Audience Demographics:

  • Female/Male ratio: 99%/1%
  • Average Age: 59
  • Average Year of Experience: 39
  • Average HHI: $112,000
  • College Degree or Higher: 64%
  • % Own Home: 92%
  • Median Home Value: $385,000