Threads reaches the largest, most highly engaged and dedicated audience of sewing enthusiasts in the industry. And their numbers are growing each year! They’re smart, affluent, influential women who get so much pride and pleasure from their craft, they spend an average of 11 hours a week sewing.
With an average HHI $112K, our audience has the means and mindset to spend freely on their favorite activity. They want the most up-to-date, high-quality sewing products, fabrics and fashions ... and they're eager to buy them right now!
Whether they’re looking for trusted advice or inspiring, new ideas from sewing and design experts, Threads, Threads.com and CraftStylish.com are their go-to resources.
Threads Audience Demographics: